Event description The business activities of consumers are fast going digital. If companies must survive in the near future, they should also be focusing attention on digital marketing. There are various platforms for digital marketing hence the need to identify them and their peculiarities. The intricacies of digital marketing are the main trust of this. Participants expected: Digital marketers, company’s web page handlers, customer service personnel, public relations experts, marketing communications experts among others. Content: ? The myth about digital marketing ? The realities about digital marketing ? Handling the core competence in digital marketing ? Isolating the unknown in digital marketing and social media ? Synthesizing different strategies of digital marketing ?