Corporate communication is the total communication activity generated by a company and directed at all relevant target groups to achieve its planned objectives and create favorable relationships with stakeholders on which the company depends.
Each item of communication must convey and emphasize the corporate point of view and its identity.
Modern organizations operate through different departments charged with community relations, government relations, customer relations, labor relations, human resources – both at the corporate level and at the business unit level. Organisations have various stakeholders who play major roles in achieving the organizations objectives. In this wise, organizations use communication to get to influence these targets to ach